B2B Web Design Vs B2C Web Design – Understanding the Key Differences

Web design has been a crucial point of concern, which plays a big role in deciding the popularity and reach of your business website. Along with promoting your brand’s superiority, your business website should also be able to appeal to the targeted audience, here is where your business website design comes into the picture. One of the most important classification areas of your target audience is B2B and B2C. So before choosing a web design company, you need to consider some web design differences between B2B and  B2C business websites.

Differences between B2B And B2C Web Design:

Buying Habits and Visit Purpose of the Target Customer-

While, choosing between the web design variations between B2B and B2C, you need to do a good research about the buying habits of your customer base and you need to serve the exact purpose of the visitors, who visit your website. Here a B2B customer base is often interested in knowing the company services well before availing the products or services. With this, they believe in perfect solutions rather than options and varieties. While a B2C customer base responds more emotionally to the products and services provided and look for a good availability of options. Owing to a good research of your customer base you can discuss the web design strategy with your preferred web design partners.

Balance Between Website Functionality and Design Aesthetics-

This is a point where most of the website designs fail to score. A particularly engaging and effective website is bound to feature a correct balance between the functionality and aesthetic design features. Some B2B website designs, however, take the ‘professional’ theme too seriously and misses the aesthetic touch that needs to be added to make the website more engaging and craft a pleasant user experience.  Along with this, some web design companies employ too much creativeness approach in their B2C website designs. Here is where an experienced web design company can help you to understand a correct balance between the functionality and the aesthetic aspect of an ideal website.

Immediate Call to Action VS Well-informed Services-

A B2C retail website is generally aimed at an immediate call to action like – ‘Buy Now’, ‘Call Now’, ‘Click Here’, etc. so as to encourage its visitors to avail their services immediately before the closure of an offer or sale. On the other hand, the B2B web design services follow a more well-informed approach to guide you through the superiority of their services and concentrate on nurturing the business relations and then avail the services. In B2B web design, the website also offers you insights about the company, its portfolio and case studies so as to help you judge the services or products of the company. Most professional web design companies try to follow a more personalised one-to-one service approach in B2B website design.

Here are some key differences between a B2B and B2C web design that you can discuss with the hire web designer and effectively boost your website’s performance. With this, to avail optimised web design services at affordable costs, contact at – sales@endivesoftware.com

Website: www.endivesoftware.com
Skype:  endive-consulting
Phone: +1 (941) 312-2199